nevada highway users coalition
March 19, 2008

Dear Highway User,

The Nevada Highway Users Coalition completed the initial phase of its 2008 paid media public awareness campaign on March 2. The basis of this campaign was to drive consumers to the fixNVroads.com Web site to learn more about the condition of streets and highways in Nevada and the need for additional revenue for their upkeep and expansion. This effort was a tremendous success.

During the month of February, the only month during which the campaign ran the entire time, the fixNVroads.com site averaged 125 unique visits daily. This is compared with an average of just 10 hits daily during the month of December, the last month prior to the campaign launch.

The campaign, conducted in both northern and southern Nevada, included television, radio, billboards and Internet advertising. The messages delivered in the north and south varied slightly based on research, but all ads focused on the frustration of congestion and the pending transportation crisis facing Nevada.

A critical component of this paid media campaign was leveraging these dollars for news stories by both print and broadcast media. This effort was also successful and earned in excess of $75,000 in coverage to date, when based on advertising costs for the same space in a newspaper or a 30-second advertising equivalency.

The Nevada Highway Users Coalition will continue with its educational campaign throughout Nevada via grass root efforts, and community outreach to better inform the public about the immediate needs of the state’s ever-increasing $6.3 billion (estimated to date) transportation funding shortfall and the ramifications if the state doesn’t find a way to fill it. The further the delay, the greater this shortfall continues to grow.

Sincerely,
Nevada Highway Users Coalition

 
 
If you would like to learn more about NHUC's educational efforts or to arrange for a representative to speak to your group or organization, please contact us at: contact@fixnvroads.com
 
 
Please let us know about your experiences by sending email to: tellus@fixnvroads.com.

Is Nevada’s transportation infrastructure prepared for the challenges of tomorrow? Why or why not?

A - It depends on your definition of “Tomorrow.” The Urban areas in Washoe and Clark County have adequate funding through their respective Regional Transportation Commissions (RTC’s) to maintain and develop their community road projects for the foreseeable future. That is providing Congress provides the same funding through the Transportation funding re-authorization bill. However, on the State Highway system is a different story. The 2009 legislature needs to approve an increase in highway fund revenue which will allow Nevada to bond for approximately 4.5 to 6 billion dollars over the next decade in order to maintain and enhance our roads. It is a moving target right now but that amount would have to be approximately 300 to 400 million dollars in new annual revenue.

The Rural parts of the state will be o.k. if we maintain the current highway conditions for perhaps the next five to eight years. After that, there is going to have to be highway expansions in a number of growing areas of Lyon, Storey, Nye, Douglas, Clark and Washoe Counties.

Why should the general public be concerned about the state of Nevada’s roads and highways?

A - Of course roads and highways are the “life-blood” of any community. Failure to maintain or develop the road system leads to unsafe road conditions and traffic congestion. Congestion if not relieved, leads to grid-lock. People can’t get to work on time, kids don’t get to school on time, deliveries to business are delayed negatively affecting large and small business’s alike…you get the picture.

How do you anticipate transportation infrastructure funding will be addressed during the 2009 Legislative Session?

A - Besides Chairing the Senate’s Committee on Transportation I am also Chairing the interim Committee on Transportation funding. Our next, and crucial meeting to this discussion, is April 15th, 1:30 at the Grant Sawyer building. During the meeting we will begin to explore the financing alternatives to the legislature. I anticipate that a number of different revenue sources are going to be recommended. Everything from enhancements on fee’s paid by all users or our roads and highways to public private partnerships (3P’s) and perhaps authorizing the creation of new toll “lanes” on existing highways.

What can the general public do to help you be more successful in your efforts to address the problems facing Nevada’s transportation infrastructure?

A - Citizens need to support increased transportation funding and be willing to pay a little more or face the consequences of more congestion and possible gridlock. Business, Industry and even local government representatives in Nevada need to participate in the discussion and be supportive of the recommendations made to the legislature and Governor which will be advanced this next legislative session.

 
Road funding bill sails through
Measure would move $255 million a year to highways, bridges in the state of Louisiana.

http://www.2theadvocate.com/news/politics/16698786.html

Las Vegas Con Expo
Transportation continues to be a key issue in Nevada and was a pertinent topic during last week’s Con Expo in Las Vegas where construction experts gathered from around the nation to discuss a variety of transportation related issues.

View full article from the Las Vegas Review Journal: http://www.lvrj.com/business/16741501.html

 

On average, one person is killed every 22 hours in a vehicle-related accident accross the state of Nevada.

nevada highway users coalition